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Armbruster
emphasising fundamental concepts
ISBN: 9781305117204
step-by-step guidance on how to plan and implement strategic communications campaigns
instantly assess individual student and class performance and help your students master the course concepts
Strategic Corporate Social Responsibility: Tools and Theories for Responsible Management Course_ACCT 400 ArmbrusterOverview: With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches