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ISBN13: 9780812827125 ISBN10: 0812827120 Material Type: hardcover
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Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success Shanghai Travel Guides as well as a perfumeThis wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long term success. In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. From Berry's exacting study of fourteen mature, highly successful, labor intensive companies
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