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Asian Marketing Casebook Cambridge University Press Publication Date: 22 Apr 2015

SKU: 78123205521

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Description

Publication Date: 22 Apr 2015

As Bruno Munari wrote in 1961

the beautiful

Giovanna Fletcher'Puts a smile on your face and hope for magical dreams of your own' 5***** READER REVIEW'I laughed and cried all the way through

politics and travel

Asian Marketing Casebook Cambridge University Press Publication Date: 22 Apr 2015This marketing text demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and are based in 16 countries. Includes 60 case studies which cover 16 Asian countries and the Middle East, including Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, and more. Covers a broad span of marketing issues, including industrial and consumer

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